How to Get Verified on Instagram
Instragram If you want your brand to show the highest level of credibility on social media, then you’ll need to know how to get verified on Instagram. Earn that little blue check, and everyone will know your account is the real deal. And fake accounts will have a tough time impersonating you.
It’s easy to apply forInstragram verification, but we did find some discrepancies between Instagram’s instructions and how it worked in real life. So we’ve detailed the process step by step in this article. We also added some tips to improve your chances of getting your application for a verified account approved.
Can anyone get verified on Instagram?
Any person, brand, or organization is eligible to apply for Instagram verification. Individuals can now pay Meta and go through a brief process for their badge.
For brands and organizations, the old rules apply. This means proving to Instagram that your account meets these criteria:
Within the rules: Your account needs to follow Instagram’s Terms of Use and Community Guidelines.
Authentic: Your account needs to represent a real person, business, or organization (not a fake or fan account).
Unique: Your account has to be the only one representing a specific person or brand, although you may be able to have a separate account for different languages.
Complete: You need to have a complete bio—including a profile image—and have posted something on the account.
Public: You have to set your account to public to be considered for verification.
Notable: You or your brand needs to be searched for often, well-known, and featured in news sources.
Follower count isn’t a requirement for Instagram verification, so don’t hesitate to apply with a new account if you think you meet the above criteria.
What does it mean to be verified on Instagram?
The meaning behind Instagram verification is expanding. When the social media platform first introduced the blue verification check in 2018, it was to protect high-profile accounts from imposters while giving users confidence in who they follow.
More recently, Mark Zuckerberg announced a pay-to-play program called Meta Verified that lets any individual get the blue badge for a fee—no matter how notable they may be.
Meta Verified isn’t available to brands, though. If you’re a brand social media marketer or a business owner looking to verify your account, you’ll earn your check the old-fashioned way (which we’ll explain in a bit).
No matter how the blue badge winds up there, whenever you see it in an Instagram bio, it means Instagram has vetted the account and confirmed its authenticity.
Verification badges also show up in searches “to help people find the real accounts of people and brands,” according to Instagram.
The bright blue checks are placed in prominent places so those accounts stand out against fan or fake accounts that may look very similar to the originals.
Why get verified on Instagram?
Instagram verification badges have become something of a status symbol because they were notoriously difficult to get. But the check mark offers a lot more to brands than a little blue bling.
Impersonation protection: Instagram will proactively monitor for verified account imposters.
Direct access to customer success: Verified accounts get access to human customer support.
Increased visibility (maybe!): Instagram has flip-flopped on this issue, first saying verified accounts will land higher in searches and then saying they won’t.
The exact benefits Instagram offers to verified accounts are in flux as they test the new Meta Verified program. But at the very least, blue-check accounts will be more trusted than non-verified accounts.
For brands, there’s no fee to apply for Instagram verification, but you do have to go through a more stringent review process.Build your brand with Instagram verification.A blue check badge in your Instagram account tells visitors that your account is run by the brand it represents. That’s an important level of credibility at a time when anyone can mimic a popular account.
To get verified on Instagram, follow these tips
For brands, there’s no fee to apply for Instagram verification, but you do have to go through a more stringent review process.Build your brand with Instagram verification.A blue check badge in your Instagram account tells visitors that your account is run by the brand it represents. That’s an important level of credibility at a time when anyone can mimic a popular account.
Log into your Instagram account and tap your profile picture Make sure you’re doing this from the mobile app. Some features aren’t available from a desktop.